Sky – #BefriendingIs Time to Care!
29th October 2021
About Sky – Time To Care
At Sky, we recognise the real impact loneliness can have on our customers’ lives.
Being or feeling alone can cause intense feelings of anxiety, sadness and helplessness. And no one is immune.
Connections matter and even just a few minutes of friendly conversation can have a huge difference on emotional wellbeing and physical health.
We are playing our part to tackle loneliness head on through Sky’s flagship ‘Time to Care’ befriending programme. Our staff volunteers are given one hour a week to call an older customer experiencing loneliness to have a simple chat.
Since September 2020, we have supported hundreds of our older customers with regular conversations and a friendly, listening ear. Our Sky befrienders are making a meaningful difference every day.
Here’s a short film we created to help highlight the importance of befriending and the significant role it plays in tackling loneliness.
Here is a story from our Sky befriending programme, featuring one of our Customer Advisors Gary and his friend Barbara.
By Sky
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